Clay AI Agent Integration - AnySite Documentation

Anysite MCP + Clay AI Agent = Unlimited Data

Overview

Clay combined with AnySite MCP Server creates the ultimate data enrichment platform with unlimited access to social media data. With MCP Unlimited plan, your Clay tables can enrich leads with data from LinkedIn, Instagram, Twitter, Reddit, and more without any request limits or waterfall restrictions. Perfect for:

Lead enrichment and prospecting
Company research and intelligence
Contact data enrichment workflows
Multi-platform data waterfall automation
Competitive analysis and monitoring

MCP Unlimited Plan Required: This integration requires an active MCP Unlimited subscription ($30/month) for unlimited data extraction.

Prerequisites

Before you begin, ensure you have:

Active Clay account (Free or paid plan)
AnySite account with MCP Unlimited subscription
Basic understanding of Clay tables and enrichments

Step 1: Get Your MCP Connection URL

First, obtain your Direct URL from the AnySite dashboard:

Visit app.anysite.io and sign in to your account

Navigate to MCP Integration

Go to the MCP Server Integration section in your dashboard

Copy Direct URL

AnySite MCP Server Integration - Get Direct URL

You’ll see two connection options:

OAuth URL: https://mcp.anysite.io/mcp
Direct URL: https://mcp.anysite.io/mcp?api_key=YOUR_KEY

Click Copy next to the Direct URL - this includes your API key for authentication.

Security Notice: Your Direct URL contains your API key. Keep it secure and never share it publicly or commit it to version control.

Step 2: Configure MCP in Clay

Now connect the MCP Server to your Clay account:

Open Clay Tools Settings

Navigate to Settings in your Clay account and scroll to the Tools section. You’ll see various integrations including Notion, Intercom, and Linear. Scroll down to find Anysite MCP or click + Add custom MCP server button.

Add Custom MCP Server

Click + Add custom MCP server to open the configuration dialog.

Configure Connection

In the “Add Custom MCP Server Account” dialog, fill in:

Name your connection: Enter “Anysite MCP” (or any name you prefer)

MCP URL: Paste your Direct URL from Step 1

https://mcp.anysite.io/mcp?api_key=YOUR_API_KEY

MCP API key: Leave empty (authentication is in the URL)
Click Save

Verify Connection

Once saved, the MCP connection will appear in your Tools list with a toggle to enable/disable it. Toggle it ON to activate. Your Clay account now has access to all 55+ AnySite tools!

Connection successful! Your Clay account can now use AnySite MCP tools in any table enrichment workflow.

Step 3: Using MCP in Clay Tables

After connecting MCP, you can use it in your Clay tables:

System Prompt for Clay AI Agent

When using Clay’s AI enrichment features, configure your agent with:

You are a data enrichment AI with access to AnySite MCP tools.
Use these tools to extract data from LinkedIn, Instagram, Twitter, and Reddit.

When enriching leads:
1. Use linkedin_user to get comprehensive LinkedIn profile data
2. Use linkedin_company for company information
3. Use linkedin_user_posts to analyze recent activity and content
4. Extract contact information, job details, and engagement metrics

Always return well-structured data suitable for Clay table columns.

Available Tools

Your Clay enrichment workflows now have access to 55+ tools including: LinkedIn (24 tools)

Profile extraction and enrichment
Company research and employee data
Post and comment analysis
Employee search and filtering
Job listings and company updates

Instagram (8 tools)

Profile data and bio information
Posts, reels, and stories
Comments and engagement metrics
Follower and following analysis

Twitter/X (5 tools)

Profile information and bio
Tweet extraction and analysis
User and post search
Engagement metrics

Reddit (3 tools)

Post details and content
Comment threads
Subreddit search

Web Tools (3 tools)

Webpage parsing and extraction
Sitemap extraction
Web search and discovery

View All Tools

Browse complete list of all available MCP tools

Use Cases & Examples

1. Lead Enrichment Waterfall

Clay Table Setup:

Column 1: LinkedIn URL (input)
Column 2: Enrich with LinkedIn Profile (using MCP)
Column 3: Get Company Data (using MCP)
Column 4: Extract Recent Posts (using MCP)
Column 5: AI Analysis & Scoring

What Clay does:

Takes LinkedIn URL as input
Uses linkedin_user to extract full profile data
Uses linkedin_company to get company information
Uses linkedin_user_posts to analyze recent activity
AI agent synthesizes data into enriched lead profile

2. Company Research & Intelligence

Use Case: Building a list of target companies with detailed research data Clay Workflow:

Input: Company LinkedIn URLs
Enrichment 1: Extract company data with linkedin_company
Enrichment 2: Get employee count and key personnel with linkedin_company_employees
Enrichment 3: Analyze recent company posts with linkedin_company_posts
Enrichment 4: AI agent creates company intelligence summary
Output: Comprehensive company profiles with decision-maker insights

3. Multi-Platform Data Waterfall

Scenario: Enrich leads with data from multiple platforms, falling back when one source fails Clay Waterfall Setup:

1. Try LinkedIn Profile (primary source)
   ↓ If fails or incomplete
2. Try Twitter Profile (secondary source)
   ↓ If fails or incomplete
3. Try Instagram Profile (tertiary source)
   ↓ If fails or incomplete
4. Try Web Search (final fallback)

Tools used:

linkedin_user
search_twitter_users
instagram_user
web_search

4. Recruitment & Talent Sourcing

Use Case: Find and enrich potential candidates matching specific criteria Clay Workflow:

Search: Use search_linkedin_users with job title and location filters
Enrich: Extract detailed profiles with linkedin_user
Analyze: Get recent posts and activity with linkedin_user_posts
Score: AI agent evaluates fit based on experience and engagement
Export: Push qualified candidates to ATS or CRM

5. Competitive Monitoring

Use Case: Track competitor activity across platforms automatically Clay Table:

Input: List of competitor LinkedIn company pages
Schedule: Daily/weekly refresh
Enrichments:
- Latest posts and announcements
- New hires and team changes
- Engagement metrics and trends
- Product launches and updates
Output: Automated competitive intelligence report

Integration with Clay Workflows

Basic Enrichment Structure

┌─────────────────────┐
│  Input Column       │
│  (LinkedIn URLs)    │
└──────────┬──────────┘
           │
           ▼
┌─────────────────────┐
│  MCP Enrichment     │
│  (Extract Profile)  │
└──────────┬──────────┘
           │
           ▼
┌─────────────────────┐
│  AI Agent Analysis  │
│  (with MCP tools)   │
└──────────┬──────────┘
           │
           ▼
┌─────────────────────┐
│  Output Columns     │
│  (Enriched Data)    │
└─────────────────────┘

Advanced Multi-Source Waterfall

         ┌──────────────────┐
         │   Input URL      │
         └────────┬─────────┘
                  │
        ┌─────────┴─────────┐
        │                   │
        ▼                   ▼
┌───────────────┐   ┌───────────────┐
│LinkedIn Enrich│   │Twitter Enrich │
│  (MCP Tool)   │   │  (MCP Tool)   │
└───────┬───────┘   └───────┬───────┘
        │                   │
        └─────────┬─────────┘
                  │
                  ▼
          ┌───────────────┐
          │  AI Synthesis │
          │  (MCP Tools)  │
          └───────┬───────┘
                  │
                  ▼
          ┌───────────────┐
          │ Final Output  │
          └───────────────┘

Real-Time Data Pipeline

┌────────────────────────────────────────────┐
│         Clay Table (Auto-refresh)          │
├────────────────────────────────────────────┤
│                                            │
│  1. Import leads from webhook/CSV          │
│  2. Enrich with MCP tools (unlimited)      │
│  3. AI agent analysis and scoring          │
│  4. Filter and qualify leads               │
│  5. Push to CRM/Slack/Email                │
│                                            │
│  All powered by AnySite MCP                │
└────────────────────────────────────────────┘

Troubleshooting

Connection fails or MCP server not showing

Possible causes:

Invalid or expired API key
Incorrect URL format
Network connectivity issues

Solutions:

Regenerate your Direct URL from AnySite dashboard
Ensure the URL includes ?api_key=YOUR_KEY parameter
Check that your AnySite subscription is active
Try removing and re-adding the MCP connection
Toggle the MCP server ON in Clay Tools settings

MCP tools not available in enrichments

Possible causes:

Connection not properly saved or enabled
MCP Unlimited plan not active
Clay cache needs refresh

Solutions:

Check that Anysite MCP toggle is ON in Tools settings
Verify your MCP Unlimited subscription at app.anysite.io
Try creating a new enrichment column
Refresh your browser and check again
Test with a simple LinkedIn URL enrichment

Rate limits or quota errors

Note: With MCP Unlimited, you should have no rate limits for MCP requests.If you see errors:

Verify you’re on MCP Unlimited plan (not pay-per-use)
Check your subscription status in AnySite dashboard
Direct API calls (outside MCP) are billed separately
Clay’s own rate limits may still apply to non-MCP enrichments
Contact support if issues persist

Enrichments fail or return empty data

Possible causes:

Invalid input URLs or identifiers
Target profile is private or restricted
Incorrect tool selection

Solutions:

Verify input URLs are correctly formatted
Check that LinkedIn URLs include full profile path
Some private profiles may not return data
Try alternative tools from the same platform
Review tool documentation for required parameters

Authentication errors

Error message: “Invalid API key” or “Unauthorized”Solutions:

Your API key in the Direct URL may be incorrect
Go to app.anysite.io and copy a fresh Direct URL
Delete the MCP connection in Clay and recreate it
Ensure you copied the entire URL including the key parameter
Check for any extra spaces or characters in the URL

Security Best Practices

Protect API Keys

Never expose your Direct URL in:

Shared Clay tables
Public workspaces
Screenshots
Documentation
Version control

Rotate keys regularly from AnySite dashboard.

Access Control

Manage Clay workspace access:

Only invite trusted team members
Use separate API keys for different teams
Monitor enrichment activity in Clay logs
Review AnySite usage dashboard regularly

Data Privacy

Handle extracted data responsibly:

Follow GDPR and data protection laws
Don’t store sensitive data unnecessarily
Implement data retention policies
Respect platform terms of service
Use Clay’s data encryption features

Monitor Usage

Track your enrichment activity:

Review Clay table run history
Check AnySite dashboard for usage patterns
Set up alerts for failed enrichments
Monitor API response times
Track data quality and success rates

Benefits of Clay + MCP Integration

Unlimited Enrichments

With MCP Unlimited ($30/month), enrich as many leads as you need without worrying about waterfall limits, credit usage, or overage charges.

No Waterfall Restrictions

Unlike traditional Clay enrichments, MCP tools have no waterfall restrictions. Use them as primary sources without burning through expensive credits.

55+ Data Sources

Single connection gives you access to LinkedIn, Instagram, Twitter, Reddit, and web data - all unified in your Clay workflows.

Real-Time Data

Extract fresh data in real-time directly from platforms. No stale databases or outdated information - always get the latest data.

Next Steps

View All MCP Tools

Explore the complete list of 55+ tools available for enrichments

MCP Unlimited Plan

Learn more about MCP Unlimited benefits and pricing

Dashboard

Manage your subscription and monitor usage

Clay

Create your Clay account and start building enrichment workflows

Support

Need help with Clay + MCP integration?

Email Support

Get technical assistance from our team

Documentation

Browse complete MCP documentation

Community

Join discussions and share use cases

Status Page

Check API status and uptime

Ready to supercharge your data enrichment? Connect your Clay account to AnySite MCP and unlock unlimited enrichments today!

Get Started

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​Overview

​Prerequisites

​Step 1: Get Your MCP Connection URL

​Step 2: Configure MCP in Clay

​Step 3: Using MCP in Clay Tables

​System Prompt for Clay AI Agent

​Available Tools

View All Tools

​Use Cases & Examples

​1. Lead Enrichment Waterfall

​2. Company Research & Intelligence

​3. Multi-Platform Data Waterfall

​4. Recruitment & Talent Sourcing

​5. Competitive Monitoring

​Integration with Clay Workflows

​Basic Enrichment Structure

​Advanced Multi-Source Waterfall

​Real-Time Data Pipeline

​Troubleshooting

​Security Best Practices

Protect API Keys

Access Control

Data Privacy

Monitor Usage

​Benefits of Clay + MCP Integration

Unlimited Enrichments

No Waterfall Restrictions

55+ Data Sources

Real-Time Data

​Next Steps

View All MCP Tools

MCP Unlimited Plan

Dashboard

Clay

​Support

Email Support

Documentation

Community

Status Page

Overview

Prerequisites

Step 1: Get Your MCP Connection URL

Step 2: Configure MCP in Clay

Step 3: Using MCP in Clay Tables

System Prompt for Clay AI Agent

Available Tools

Use Cases & Examples

1. Lead Enrichment Waterfall

2. Company Research & Intelligence

3. Multi-Platform Data Waterfall

4. Recruitment & Talent Sourcing

5. Competitive Monitoring

Integration with Clay Workflows

Basic Enrichment Structure

Advanced Multi-Source Waterfall

Real-Time Data Pipeline

Troubleshooting

Security Best Practices

Benefits of Clay + MCP Integration

Next Steps

Support