Overview
A B2B sales intelligence startup uses Anysite’s multi-source API to power its entire product — automated company research, employee discovery, decision-maker identification, and contact enrichment. What previously required stitching together 3-5 separate data vendors now runs through a single API integration. With a team of just 3 people, this customer processes over 241,000 API calls per quarter — roughly 2,700 per day — powering a production-grade sales automation platform that serves B2B sales teams. This case study shows how Anysite works as data infrastructure: not another sales tool, but the foundation layer that product teams build on.The Challenge: Why B2B Sales Prospecting Is Broken
B2B sales teams face a compounding data problem. SDRs spend 3+ hours researching a single enterprise account, toggling between LinkedIn, Google, company websites, and CRM tools across 5 or more browser tabs. The data they collect starts decaying immediately — B2B contact databases lose 2-3% accuracy per month, meaning 40% of a prospecting list can be outdated before the first email is sent. The tools designed to solve this problem create problems of their own:| Solution | Pricing | Limitation |
|---|---|---|
| Apollo.io | $49–119/user/month | Credits expire monthly; data quality inconsistent |
| ZoomInfo | $15,000+/year | Per-seat annual contracts; enterprise-only pricing |
| Clay | $185–495/month | Dual credit system; requires LinkedIn Sales Nav add-on ($100/user/mo) |
| Lusha | $49–79/user/month | Limited to contact data — no company intelligence |
| Clearbit | Custom pricing | Locked into the HubSpot ecosystem |
The Solution: A Unified Data Pipeline on Anysite
This customer took a different approach. Instead of subscribing to multiple sales intelligence SaaS products, they built their own — using Anysite as the data infrastructure layer. Anysite provides a single API that connects to multiple data sources: LinkedIn profiles, Google company data, and email enrichment. No per-seat licensing. No expiring credits. Every API call fetches live data, not a static database that decays over time. The result is a 3-stage automated pipeline that handles the entire B2B prospecting workflow:Stage 1: Company Research (34% of API usage)
When a target account enters the pipeline, Anysite pulls company intelligence from multiple sources simultaneously:/linkedin/company— Company profiles including size, industry, headquarters, and specialties (55,618 calls in Q1 2026)/google/company— Cross-referenced company data from Google and the open web (26,495 calls)/linkedin/company/employee_stats— Workforce breakdown by function and seniority (2,925 calls)
Stage 2: Employee Discovery & Decision-Maker Identification (63% of API usage)
The core of the product. After profiling a company, the platform automatically discovers employees and identifies decision-makers:/linkedin/user— Full professional profiles (143,785 calls — 60% of all usage)/linkedin/sn_search/users— Sales Navigator-grade people search (5,067 calls)/linkedin/search/users— Find people by role, company, and location (2,736 calls)/linkedin/company/employees— List all employees at target companies (1,266 calls)/linkedin/search/jobs— Open positions as buying signals (454 calls)
Stage 3: Contact Enrichment (0.2% of API usage — smart filtering)
/linkedin/user/email— Email address lookup for qualified contacts (452 calls)
Results & Scale
| Metric | Value |
|---|---|
| Q1 2026 API calls | 241,513 |
| Daily average | ~2,700 calls/day |
| Data sources | 3 (LinkedIn, Google, Email) |
| Distinct endpoints | 9 |
| Customer tenure | 13+ months |
| Team size | 3 employees |
| Most-used endpoint | LinkedIn User profiles (60%) |
| Enrichment ratio | 0.3% (targeted filtering) |
Key Anysite Endpoints Used
| Endpoint | Stage | Role |
|---|---|---|
/linkedin/company | Company Research | Company profiles, size, industry |
/google/company | Company Research | Cross-reference from Google/web |
/linkedin/company/employee_stats | Company Research | Org structure by function and seniority |
/linkedin/user | Employee Discovery | Full professional profiles |
/linkedin/sn_search/users | Employee Discovery | Sales Navigator-grade search |
/linkedin/search/users | Employee Discovery | People search by role, company, location |
/linkedin/company/employees | Employee Discovery | Employee directory for target companies |
/linkedin/search/jobs | Employee Discovery | Open positions as buying signals |
/linkedin/user/email | Contact Enrichment | Email lookup for qualified contacts |
Key Takeaways
- Anysite is data infrastructure, not another sales tool. This customer built a product on Anysite — they didn’t subscribe to a SaaS dashboard.
- One API replaces 3-5 vendor contracts. LinkedIn profiles, Google company data, and email enrichment from a single integration.
- Small teams can build at scale. Three people, 241K API calls/quarter — proof that Anysite’s pricing and architecture support startup-scale product development.
- Smart filtering beats bulk enrichment. A 0.3% enrichment ratio shows that the value isn’t in volume — it’s in precision. Anysite provides the raw data layer; the customer’s product adds the intelligence.