What is Competitor Analyzer?
The Competitor Analyzer skill is a systematic framework for gathering and analyzing competitive intelligence using AnySite MCP tools. It combines web scraping, LinkedIn data, social media monitoring, leadership analysis, GitHub activity, and community insights to create comprehensive competitor profiles.Prerequisites
Before using this skill, ensure you have:Install AnySite MCP Server
The Competitor Analyzer skill requires AnySite MCP Server with active subscription
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Download Competitor Analyzer Skill
Download Competitor Analyzer Skill
Click to download the Competitor Analyzer skill file
Installation
- Download the skill file using the button above
- Upload to Claude Desktop (drag and drop or use upload button)
- Skill is ready - Start analyzing competitors immediately
Overview
The Competitor Analyzer skill performs multi-source competitive intelligence gathering:- Web Presence - Homepage, pricing, documentation, and product pages
- LinkedIn Intelligence - Company profile, team growth, leadership, content strategy
- Social Media - Twitter activity, Reddit mentions, community sentiment
- Leadership Analysis - Founders and C-level profiles, activity, thought leadership
- Technical Discovery - GitHub presence, API documentation, integration ecosystem
- Alternative Data - Glassdoor reviews, employee sentiment, hiring signals
- Strategic Synthesis - SWOT analysis, competitive positioning, actionable insights
Usage Examples
Quick Competitor Scan
For rapid competitive assessment:Deep Competitive Intelligence
For comprehensive analysis:Pricing-Focused Analysis
When you need pricing intelligence:Leadership Team Research
For founder and executive intelligence:Battle Card Creation
For sales team enablement:Analysis Depths
The skill supports three levels of analysis depth:Quick Assessment
3-5 minutes
- Homepage & pricing scrape
- LinkedIn company profile
- Recent social posts (20 total)
- Core sections only
- Brief summary (1 page)
Deep Intelligence
5-10 minutes (Default)
- Full web presence (7-10 pages)
- Complete LinkedIn intelligence
- Social media deep dive (50-100 posts)
- Community sentiment analysis
- Technical documentation review
- Detailed markdown report
Specialized Focus
3-7 minutes
- Pricing Focus: Tier structures, unit economics, strategy
- Leadership Focus: Founder profiles, thought leadership
- Technical Focus: API docs, GitHub, integrations
- Battle Card: Head-to-head comparison
Key Features
Multi-Phase Intelligence Gathering
The skill uses a systematic 6-phase approach:1
Phase 1: Foundation
Web presence reconnaissance - homepage, pricing, about pages, core messaging
2
Phase 2: LinkedIn Intelligence
Company profile, team analysis, employee growth signals, content strategy
3
Phase 3: Social & Community
Twitter activity, Reddit mentions, sentiment analysis, community insights
4
Phase 4: Leadership Intelligence
Founder/C-level profiles, career history, personal brand, thought leadership
5
Phase 5: Technical Discovery
Documentation quality, GitHub presence, API capabilities, integration ecosystem
6
Phase 6: Strategic Synthesis
SWOT analysis, competitive positioning, actionable insights, watch areas
Comprehensive Data Sources
The skill gathers intelligence from multiple channels:Web Scraping
Web Scraping
- Homepage and product pages
- Pricing and plans
- Documentation and API reference
- Integration marketplace
- About and company pages
LinkedIn Data
LinkedIn Data
- Company profile and metrics
- Employee count and growth
- Job postings and hiring signals
- Leadership team identification
- Content and posting strategy
- Engagement patterns
Social Media
Social Media
Leadership Intelligence
Leadership Intelligence
- Founder and C-level profiles
- Career history and expertise
- Personal posting activity
- Thought leadership quality
- Public credibility signals
- Network influence
Technical Signals
Technical Signals
- GitHub organization and repos
- Open source presence
- Star and fork counts
- Development velocity
- API documentation quality
- SDK availability
Alternative Data
Alternative Data
- Glassdoor employee reviews
- CEO approval ratings
- Salary ranges
- Interview difficulty
- Work-life balance scores
Strategic Analysis Framework
The skill synthesizes data into actionable insights:SWOT Analysis
- Strengths: What they do well
- Weaknesses: Where they struggle
- Opportunities: What you can exploit
- Threats: What you need to watch
Positioning Assessment
- Market positioning
- Value proposition analysis
- Differentiation strategy
- Target customer segments
Competitive Intelligence
- Pricing strategy
- Feature comparison
- GTM approach
- Growth signals
Strategic Insights
- Key takeaways (3-5 bullets)
- Competitive threats (2-3 bullets)
- Opportunities to exploit (3-5 bullets)
- Watch areas for monitoring
Analysis Phases in Detail
Phase 1: Foundation (15-20 min)
Data Collection:- Homepage messaging and positioning
- Pricing structure and tiers
- Company background and history
- Core features and capabilities
parse_webpage- Web scraping for key pagesget_sitemap- Site structure discovery
- Positioning statement
- Feature list
- Pricing model
- Company overview
Phase 2: LinkedIn Intelligence (10-15 min)
Data Collection:- Company profile and metrics
- Employee count and growth trends
- Leadership team identification
- Content and posting strategy
search_linkedin_companies- Find company profileget_linkedin_company- Detailed company dataget_linkedin_company_employees- Team analysisget_linkedin_company_posts- Content strategy
- Team size and growth rate
- Hiring signals
- Content themes and frequency
- Engagement levels
Phase 3: Social & Community (10-15 min)
Data Collection:- Twitter presence and activity
- Reddit mentions and sentiment
- Community discussions
- Customer feedback
get_twitter_user- Profile and metricsget_twitter_user_posts- Activity analysissearch_twitter_posts- Mention trackingsearch_reddit_posts- Community intelligence
- Social reach and engagement
- Sentiment analysis
- Common complaints and praise
- Feature requests and gaps
Phase 4: Leadership Intelligence (15-20 min)
Data Collection:- Founder and C-level profiles
- Career history and expertise
- Personal posting activity
- Thought leadership quality
search_linkedin_users- Leadership identificationget_linkedin_profile- Detailed profilesget_linkedin_user_posts- Personal activityget_linkedin_user_comments- Engagement styleget_twitter_user- Personal brand
- Leadership team profiles
- Founder backgrounds
- Thought leadership assessment
- Public credibility signals
Phase 5: Technical Discovery (10-15 min)
Data Collection:- Documentation quality
- API capabilities
- GitHub presence
- Integration ecosystem
parse_webpage- Documentation scrapingget_sitemap- Integration discovery
- Technical capabilities assessment
- Developer experience quality
- Open source presence
- Integration partners
Phase 6: Strategic Synthesis (15-20 min)
Analysis Framework:- SWOT analysis
- Competitive positioning
- Strategic insights
- Action recommendations
- Comprehensive report
- Battle card (optional)
- Monitoring plan
- Strategic recommendations
Output Format
The skill produces two formats:JSON Template
Structured data for programmatic processing:Markdown Report
Human-readable comprehensive analysis:Common Use Cases
Market Entry
Analyze 3-5 competitors before entering a market segment
Product Strategy
Identify feature gaps and differentiation opportunities
Pricing Strategy
Benchmark pricing and understand competitive positioning
Sales Enablement
Create battle cards for sales team competitive wins
M&A Due Diligence
Assess acquisition targets and strategic fit
Partnership Evaluation
Evaluate potential partners and collaboration opportunities
Quarterly Monitoring
Track competitor changes and strategic shifts
Fundraising Prep
Understand competitive landscape for investor conversations
Behind the Scenes
The skill uses these AnySite MCP tools:- Web Intelligence
- LinkedIn Tools
- Search & Discovery
Tools:
parse_webpage- Web page scrapingget_sitemap- Site structure discovery
- Homepage and product pages
- Pricing and documentation
- Integration marketplaces
Tips for Best Results
Advanced Techniques
Multi-Competitor Analysis
For analyzing 3-5 competitors simultaneously:- Run analysis workflow for each competitor
- Create comparison matrix
- Build feature comparison table
- Map pricing across competitors
- Identify market positioning clusters
Ongoing Monitoring
For quarterly updates without full re-analysis: Quick Check (3-5 minutes):- Re-scrape pricing page
- Check 10 recent LinkedIn posts
- Review employee count changes
- Scan Twitter mentions from last quarter
Battle Card Creation
For sales team enablement: Key Elements:- Quick facts (1-2 sentences)
- Feature comparison (table)
- Pricing comparison (clear numbers)
- 3 reasons we win
- 3 reasons we might lose
- Talk tracks
Leadership-Focused Deep Dive
For partnership or M&A scenarios:- Identify all founders and C-level
- Deep dive into each profile (50+ posts)
- Track personal brand evolution
- Map network and influence
- Assess credibility and expertise
- Evaluate cultural fit signals
Example Output Preview
Troubleshooting
Can't find company on LinkedIn
Can't find company on LinkedIn
Solutions:
- Try variations of company name (Inc., LLC, etc.)
- Search for CEO name, find company from their profile
- Check if they use different legal name vs brand name
- Try domain-based search if available
Pricing page missing or unclear
Pricing page missing or unclear
Solutions:
- Try alternative URLs: /plans, /buy, /subscribe, /get-started
- Look for pricing calculator or ROI tools
- Check for “Contact Sales” (signal of enterprise focus)
- Review archived pages on Wayback Machine
- Note absence as strategic signal (high-touch sales model)
No social media presence
No social media presence
Too much data, feeling overwhelmed
Too much data, feeling overwhelmed
Solutions:
- Start with Phase 1 & 2 only (foundation + LinkedIn)
- Generate partial report with what you have
- Use Quick Assessment mode (3-5 min)
- Focus on your specific research questions
- Add depth incrementally as needed
Leadership profiles are private or limited
Leadership profiles are private or limited
Solutions:
- Check their Twitter/personal websites instead
- Look for podcast appearances or interviews
- Review company blog posts authored by them
- Check conference speaking history
- Analyze what IS public for signals
Conflicting data across sources
Conflicting data across sources
Solutions:
- Note the conflict and both data points
- Prioritize official sources (website, LinkedIn)
- Check dates - newer information likely more accurate
- Look for third source to triangulate
- Document confidence level as “unclear”
Quality Standards
Good competitive analysis includes:✅ Clear positioning statement with quotes
✅ Quantified metrics (prices, team size, followers)
✅ Specific examples from actual data
✅ Strategic implications explained
✅ Data sources and dates noted
✅ Confidence levels indicated
✅ Actionable recommendations
Related Resources
Person Analyzer Skill
Analyze individuals, founders, and key decision makers
MCP Server Tools
View all available AnySite MCP tools for data gathering
Claude Desktop Setup
Install and configure AnySite MCP Server
API Documentation
Direct API access for custom integrations
Need Help?
Get Support
Contact our support team for assistance with competitive intelligence workflows
Skill Version: 1.0 Last Updated: November 18, 2025 Maintained by: AnySite.io