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What is Competitor Analyzer?

The Competitor Analyzer skill is a systematic framework for gathering and analyzing competitive intelligence using AnySite MCP tools. It combines web scraping, LinkedIn data, social media monitoring, leadership analysis, GitHub activity, and community insights to create comprehensive competitor profiles.

Prerequisites

Before using this skill, ensure you have:

Install AnySite MCP Server

The Competitor Analyzer skill requires AnySite MCP Server with active subscription

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Download Competitor Analyzer Skill

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Installation

  1. Download the skill file using the button above
  2. Upload to Claude Desktop (drag and drop or use upload button)
  3. Skill is ready - Start analyzing competitors immediately

Overview

The Competitor Analyzer skill performs multi-source competitive intelligence gathering:
  • Web Presence - Homepage, pricing, documentation, and product pages
  • LinkedIn Intelligence - Company profile, team growth, leadership, content strategy
  • Social Media - Twitter activity, Reddit mentions, community sentiment
  • Leadership Analysis - Founders and C-level profiles, activity, thought leadership
  • Technical Discovery - GitHub presence, API documentation, integration ecosystem
  • Alternative Data - Glassdoor reviews, employee sentiment, hiring signals
  • Strategic Synthesis - SWOT analysis, competitive positioning, actionable insights

Usage Examples

Quick Competitor Scan

For rapid competitive assessment:
Analyze our competitor Acme Corp (acme.com)
Focus on pricing and positioning

Deep Competitive Intelligence

For comprehensive analysis:
Do a deep competitive analysis of TechCo
I need to understand their:
- Leadership team and founders
- Product positioning
- Pricing strategy
- Technical capabilities
- Market threats they pose

Pricing-Focused Analysis

When you need pricing intelligence:
Analyze competitor pricing for CloudService Inc
Compare their tiers, unit economics, and free tier limits

Leadership Team Research

For founder and executive intelligence:
Research the founding team and C-level executives at StartupX
Analyze their backgrounds, thought leadership, and public presence

Battle Card Creation

For sales team enablement:
Create a competitive battle card for CompanyY
Focus on feature comparison, pricing, and win/loss scenarios

Analysis Depths

The skill supports three levels of analysis depth:

Quick Assessment

3-5 minutes
  • Homepage & pricing scrape
  • LinkedIn company profile
  • Recent social posts (20 total)
  • Core sections only
  • Brief summary (1 page)

Deep Intelligence

5-10 minutes (Default)
  • Full web presence (7-10 pages)
  • Complete LinkedIn intelligence
  • Social media deep dive (50-100 posts)
  • Community sentiment analysis
  • Technical documentation review
  • Detailed markdown report

Specialized Focus

3-7 minutes
  • Pricing Focus: Tier structures, unit economics, strategy
  • Leadership Focus: Founder profiles, thought leadership
  • Technical Focus: API docs, GitHub, integrations
  • Battle Card: Head-to-head comparison

Key Features

Multi-Phase Intelligence Gathering

The skill uses a systematic 6-phase approach:
1

Phase 1: Foundation

Web presence reconnaissance - homepage, pricing, about pages, core messaging
2

Phase 2: LinkedIn Intelligence

Company profile, team analysis, employee growth signals, content strategy
3

Phase 3: Social & Community

Twitter activity, Reddit mentions, sentiment analysis, community insights
4

Phase 4: Leadership Intelligence

Founder/C-level profiles, career history, personal brand, thought leadership
5

Phase 5: Technical Discovery

Documentation quality, GitHub presence, API capabilities, integration ecosystem
6

Phase 6: Strategic Synthesis

SWOT analysis, competitive positioning, actionable insights, watch areas

Comprehensive Data Sources

The skill gathers intelligence from multiple channels:
  • Homepage and product pages
  • Pricing and plans
  • Documentation and API reference
  • Integration marketplace
  • About and company pages
  • Company profile and metrics
  • Employee count and growth
  • Job postings and hiring signals
  • Leadership team identification
  • Content and posting strategy
  • Engagement patterns
  • Twitter presence and activity
  • Reddit mentions and sentiment
  • Community discussions
  • Customer complaints and praise
  • Feature requests
  • Founder and C-level profiles
  • Career history and expertise
  • Personal posting activity
  • Thought leadership quality
  • Public credibility signals
  • Network influence
  • GitHub organization and repos
  • Open source presence
  • Star and fork counts
  • Development velocity
  • API documentation quality
  • SDK availability
  • Glassdoor employee reviews
  • CEO approval ratings
  • Salary ranges
  • Interview difficulty
  • Work-life balance scores

Strategic Analysis Framework

The skill synthesizes data into actionable insights:

SWOT Analysis

  • Strengths: What they do well
  • Weaknesses: Where they struggle
  • Opportunities: What you can exploit
  • Threats: What you need to watch

Positioning Assessment

  • Market positioning
  • Value proposition analysis
  • Differentiation strategy
  • Target customer segments

Competitive Intelligence

  • Pricing strategy
  • Feature comparison
  • GTM approach
  • Growth signals

Strategic Insights

  • Key takeaways (3-5 bullets)
  • Competitive threats (2-3 bullets)
  • Opportunities to exploit (3-5 bullets)
  • Watch areas for monitoring

Analysis Phases in Detail

Phase 1: Foundation (15-20 min)

Data Collection:
  • Homepage messaging and positioning
  • Pricing structure and tiers
  • Company background and history
  • Core features and capabilities
Tools Used:
  • parse_webpage - Web scraping for key pages
  • get_sitemap - Site structure discovery
Output:
  • Positioning statement
  • Feature list
  • Pricing model
  • Company overview

Phase 2: LinkedIn Intelligence (10-15 min)

Data Collection:
  • Company profile and metrics
  • Employee count and growth trends
  • Leadership team identification
  • Content and posting strategy
Tools Used:
  • search_linkedin_companies - Find company profile
  • get_linkedin_company - Detailed company data
  • get_linkedin_company_employees - Team analysis
  • get_linkedin_company_posts - Content strategy
Output:
  • Team size and growth rate
  • Hiring signals
  • Content themes and frequency
  • Engagement levels

Phase 3: Social & Community (10-15 min)

Data Collection:
  • Twitter presence and activity
  • Reddit mentions and sentiment
  • Community discussions
  • Customer feedback
Tools Used:
  • get_twitter_user - Profile and metrics
  • get_twitter_user_posts - Activity analysis
  • search_twitter_posts - Mention tracking
  • search_reddit_posts - Community intelligence
Output:
  • Social reach and engagement
  • Sentiment analysis
  • Common complaints and praise
  • Feature requests and gaps

Phase 4: Leadership Intelligence (15-20 min)

Data Collection:
  • Founder and C-level profiles
  • Career history and expertise
  • Personal posting activity
  • Thought leadership quality
Tools Used:
  • search_linkedin_users - Leadership identification
  • get_linkedin_profile - Detailed profiles
  • get_linkedin_user_posts - Personal activity
  • get_linkedin_user_comments - Engagement style
  • get_twitter_user - Personal brand
Output:
  • Leadership team profiles
  • Founder backgrounds
  • Thought leadership assessment
  • Public credibility signals

Phase 5: Technical Discovery (10-15 min)

Data Collection:
  • Documentation quality
  • API capabilities
  • GitHub presence
  • Integration ecosystem
Tools Used:
  • parse_webpage - Documentation scraping
  • get_sitemap - Integration discovery
Output:
  • Technical capabilities assessment
  • Developer experience quality
  • Open source presence
  • Integration partners

Phase 6: Strategic Synthesis (15-20 min)

Analysis Framework:
  • SWOT analysis
  • Competitive positioning
  • Strategic insights
  • Action recommendations
Output:
  • Comprehensive report
  • Battle card (optional)
  • Monitoring plan
  • Strategic recommendations

Output Format

The skill produces two formats:

JSON Template

Structured data for programmatic processing:
{
  "company_overview": {
    "name": "Competitor Name",
    "website": "https://competitor.com",
    "description": "...",
    "headquarters": "San Francisco, CA",
    "employee_count": 150,
    "founded_year": 2020
  },
  "positioning": {
    "positioning_statement": "...",
    "value_proposition": "...",
    "target_market": "...",
    "core_features": ["feature1", "feature2"]
  },
  "pricing": {
    "model": "Subscription",
    "tiers": [...],
    "entry_price": 49,
    "unit_economics": "..."
  },
  "swot_analysis": {
    "strengths": [...],
    "weaknesses": [...],
    "opportunities": [...],
    "threats": [...]
  },
  "strategic_insights": {
    "key_takeaways": [...],
    "competitive_threats": [...],
    "opportunities_to_exploit": [...],
    "watch_areas": [...]
  }
}

Markdown Report

Human-readable comprehensive analysis:
# Competitive Intelligence Report: Competitor Name

**Analysis Date:** November 18, 2025
**Analysis Depth:** Deep Intelligence
**Analyst:** Claude with Competitor Analyzer Skill

## Executive Summary

[3-5 paragraph overview of key findings]

## Company Overview

- **Headquarters:** Location
- **Team Size:** Employee count
- **Funding:** Round and amount
- **Founded:** Year

## Positioning & Market Approach

### Value Proposition
[Their core pitch and positioning]

### Target Market
[Who they sell to and why]

### Key Features
1. Feature 1
2. Feature 2
3. Feature 3

## Pricing Analysis

[Detailed pricing breakdown with tier comparison]

## Leadership Team

### Founders
[Founder profiles with backgrounds]

### C-Level Executives
[Executive team analysis]

## SWOT Analysis

### Strengths (What They Do Well)
- Strength 1
- Strength 2

### Weaknesses (Where They Struggle)
- Weakness 1
- Weakness 2

### Opportunities (What We Can Exploit)
- Opportunity 1
- Opportunity 2

### Threats (What We Need to Watch)
- Threat 1
- Threat 2

## Strategic Insights

### Key Takeaways
1. Takeaway 1
2. Takeaway 2
3. Takeaway 3

### Competitive Threats
1. Threat 1
2. Threat 2

### Opportunities to Exploit
1. Opportunity 1
2. Opportunity 2
3. Opportunity 3

### Watch Areas
- Area 1 to monitor quarterly
- Area 2 to monitor quarterly

Common Use Cases

Market Entry

Analyze 3-5 competitors before entering a market segment

Product Strategy

Identify feature gaps and differentiation opportunities

Pricing Strategy

Benchmark pricing and understand competitive positioning

Sales Enablement

Create battle cards for sales team competitive wins

M&A Due Diligence

Assess acquisition targets and strategic fit

Partnership Evaluation

Evaluate potential partners and collaboration opportunities

Quarterly Monitoring

Track competitor changes and strategic shifts

Fundraising Prep

Understand competitive landscape for investor conversations

Behind the Scenes

The skill uses these AnySite MCP tools:
  • Web Intelligence
  • LinkedIn Tools
  • Social Media
  • Search & Discovery
Tools:
  • parse_webpage - Web page scraping
  • get_sitemap - Site structure discovery
Usage:
  • Homepage and product pages
  • Pricing and documentation
  • Integration marketplaces

Tips for Best Results

Start with clear objectivesDefine what you need to know before starting:
  • Pricing comparison?
  • Feature gaps?
  • Leadership assessment?
  • Market positioning?
Follow the phase orderThe 6-phase framework is designed to build context progressively. Don’t skip phases - later insights depend on earlier data.
Verify across multiple sourcesDon’t rely on a single data point:
  • Cross-reference website claims with social media
  • Validate pricing with customer reviews
  • Check leadership claims against LinkedIn profiles
Focus on recent dataCompetitive landscapes change fast:
  • Prioritize data from last 3-6 months
  • Note staleness of older information
  • Plan quarterly updates for key competitors
Think strategically, not just descriptivelyDon’t just report what you find:
  • Analyze WHY they made certain choices
  • Consider their constraints (funding, team size)
  • Identify patterns and strategic shifts
  • Translate findings into action items
Document confidence levelsBe clear about what you know vs. estimate:
  • “Verified” - From official sources
  • “Estimated” - Based on signals and inference
  • “Unclear” - Insufficient data

Advanced Techniques

Multi-Competitor Analysis

For analyzing 3-5 competitors simultaneously:
  1. Run analysis workflow for each competitor
  2. Create comparison matrix
  3. Build feature comparison table
  4. Map pricing across competitors
  5. Identify market positioning clusters
Output: Competitive landscape matrix with clear differentiation

Ongoing Monitoring

For quarterly updates without full re-analysis: Quick Check (3-5 minutes):
  • Re-scrape pricing page
  • Check 10 recent LinkedIn posts
  • Review employee count changes
  • Scan Twitter mentions from last quarter
Update only changed sections in existing reports.

Battle Card Creation

For sales team enablement: Key Elements:
  1. Quick facts (1-2 sentences)
  2. Feature comparison (table)
  3. Pricing comparison (clear numbers)
  4. 3 reasons we win
  5. 3 reasons we might lose
  6. Talk tracks
Keep to 1-2 pages maximum for quick reference.

Leadership-Focused Deep Dive

For partnership or M&A scenarios:
  1. Identify all founders and C-level
  2. Deep dive into each profile (50+ posts)
  3. Track personal brand evolution
  4. Map network and influence
  5. Assess credibility and expertise
  6. Evaluate cultural fit signals

Example Output Preview

# Competitive Intelligence Report: TechStartup Inc.

**Analysis Date:** November 18, 2025
**Analysis Depth:** Deep Intelligence

## Executive Summary

TechStartup Inc. is a Series B SaaS company ($25M raised) targeting mid-market
companies with an API-first development platform. They've grown from 50 to 150
employees in the past year, indicating strong traction. Their pricing is
aggressive (20% below market average), suggesting a land-grab strategy. The
founding team has strong technical credibility (ex-Google, ex-Stripe) but
limited enterprise sales experience, which may constrain upmarket expansion.

## Key Findings

### Strengths
- **Developer Experience**: Excellent API documentation, 7K GitHub stars
- **Pricing Advantage**: 20% below market with generous free tier
- **Technical Team**: Strong engineering pedigree, fast feature velocity

### Weaknesses
- **Enterprise Features**: Limited SSO, RBAC, audit logs
- **Sales Capacity**: Small sales team (5 people) for enterprise push
- **Documentation Gaps**: Missing advanced use cases, limited video content

### Opportunities to Exploit
- **Enterprise Focus**: We can win upmarket with better security/compliance
- **Customer Support**: Their response time is 24-48hrs vs our 2-4hrs
- **Integration Ecosystem**: We have 3x more pre-built integrations

### Competitive Threats
- **Growth Velocity**: Adding 10 engineers/month, feature parity coming fast
- **Brand Momentum**: Strong developer community, high social engagement
- **Recent Funding**: $25M runway enables aggressive pricing and hiring

## Strategic Recommendations

1. **Accelerate enterprise feature development** - They're 12-18 months behind
2. **Double down on customer support** - Clear differentiation opportunity
3. **Build developer community** - Match their GitHub/Twitter presence
4. **Monitor their Series C** - Next funding round will fuel upmarket push

## Watch Areas (Quarterly Review)

- Employee count growth (tracking at 10/month currently)
- GitHub star growth (2K stars in last quarter)
- Pricing changes (they're currently underpriced)
- Leadership hires (need enterprise sales VP)

Troubleshooting

Solutions:
  • Try variations of company name (Inc., LLC, etc.)
  • Search for CEO name, find company from their profile
  • Check if they use different legal name vs brand name
  • Try domain-based search if available
Solutions:
  • Try alternative URLs: /plans, /buy, /subscribe, /get-started
  • Look for pricing calculator or ROI tools
  • Check for “Contact Sales” (signal of enterprise focus)
  • Review archived pages on Wayback Machine
  • Note absence as strategic signal (high-touch sales model)
Solutions:
  • Document the absence (itself a signal about strategy)
  • Check founder personal accounts instead
  • Look for employee posting activity
  • Review company blog as alternative channel
  • Consider it a differentiation opportunity
Solutions:
  • Start with Phase 1 & 2 only (foundation + LinkedIn)
  • Generate partial report with what you have
  • Use Quick Assessment mode (3-5 min)
  • Focus on your specific research questions
  • Add depth incrementally as needed
Solutions:
  • Check their Twitter/personal websites instead
  • Look for podcast appearances or interviews
  • Review company blog posts authored by them
  • Check conference speaking history
  • Analyze what IS public for signals
Solutions:
  • Note the conflict and both data points
  • Prioritize official sources (website, LinkedIn)
  • Check dates - newer information likely more accurate
  • Look for third source to triangulate
  • Document confidence level as “unclear”

Quality Standards

Good competitive analysis includes:
✅ Clear positioning statement with quotes ✅ Quantified metrics (prices, team size, followers) ✅ Specific examples from actual data ✅ Strategic implications explained ✅ Data sources and dates noted ✅ Confidence levels indicated ✅ Actionable recommendations
Avoid:
❌ Vague assessments (“they seem good at marketing”) ❌ Unsupported claims (“probably losing money”) ❌ Missing pricing details ❌ Outdated data without timestamps ❌ Pure feature lists without analysis ❌ Personal opinions vs data-driven insights

Need Help?

Get Support

Contact our support team for assistance with competitive intelligence workflows

Skill Version: 1.0 Last Updated: November 18, 2025 Maintained by: AnySite.io